Our History

The Beginning:

In 2000 our team developed a range of the best quality New Zealand made knitwear. Visitors to New Zealand were introduced to the superior workmanship, crafting and quality natural fibres. Since then we have continued to grow! Expanding our ranges using the best of New Zealand ingenuity, manufacturing, and materials.



It all started with Merinosilk Yarn; blending the best of New Zealand natural fibres. The goal was to create premium fashion products for our customers using the best of the best blend of New Zealand. The difference to other brands:

- Keep their manufacturing  in house and only using fibres that their existing capabilities could work with.

- Constrained by their technology, openness to share technology and investment in research and development.